What is content marketing?

The Content Marketng Institute <link:http://contentmarketinginstitute.com/what-is-content-marketing/> defines content marketing as: "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action."

We prefer to think of it as helping give your audience information to make their lives easier and keep you top of mind when they want to buy. It doesn't need to be an expensive, time-consuming task either. There's a LOT of great content already created. Chirpsy helps you find and share it, quickly and cost-effectively.

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